If you’re in the process of starting a beauty company, you might be wondering if your products are ready to sell. Although the only one who will know for sure is you, we have some tips to help you determine if your products are ready or if they still need more work. Here are a few questions you should ask yourself to determine if your beauty line is ready to be launched.
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Do YOU Love Your Beauty Products?
If you can’t answer “yes” to this question, your products aren’t ready to sell yet. Your products represent both you and your brand. If you’re not absolutely in love with them, how can you expect other people to fall in love with them, too? The goal is to not only sell your products but have repeat customers. You can’t do this with products that even you don’t fully stand behind.
Have Your Products Been Tested?
Before your products go up for sale, it’s important to make sure they’ve been tested on enough people to ensure they’re high-quality and satisfactory. Although you’ve probably tested your products for sensitive skin yourself, it’s important to have others with sensitive skin try them, too. You can ask friends and family, but they might not be completely honest with you. This holds the same for products for any skin type.
Consider hiring a beauty product testing company. This is a way to not only find people to try your products but to get unbiased opinions on the overall quality of your brand.
Do Your Products Meet FDA Regulations?
Although the FDA doesn’t have the ability to approve cosmetics and other beauty products, they do regulate them. If your products don’t meet their standards, they may be recalled. For this reason, it’s important to familiarize yourself with FDA regulations before releasing your products. The last thing you want is to have to take your products off the market due to non-compliance.
If you’re using a manufacturing warehouse to produce your products, it’s important to make sure they’re meeting the FDA’s quality standards.
Do You Have a Marketing Plan (and Budget)?
If the answer is “no” to either of these things, then you’re not ready to launch your products. Your products aren’t going to sell themselves. The absolute last thing you want is hundreds or even thousands of beauty products sitting on your shelf for any period of time, or you’ll risk them expiring before you can get them into the hands of customers.
Not only should you have an advertising plan in place before you release your products. You might even want to take it one step further and begin promoting your products before your beauty line officially launches.
You can get creative with your beauty campaign. Consider doing giveaways, contacting beauty influencers to help get the word out, and using social media marketing to your advantage.
Does Your Packaging Stand Out?
Remember that we as humans really do judge a book by its cover. Your packaging matters. Potential customers will decide if they want to buy your eyeshadow palette or lipsticks based on their packaging and presentation. Your packaging should be memorable.
Be sure to do some research to see what type of packaging other companies are using. At the bare minimum, your packaging should be comparable to other products on the market. In reality, you want to strive for your packaging to be so amazing that a potential customer will choose to pick up your product in comparison to your competitors.
Some examples of cosmetic companies that have succeeded in this area are Too Faced, Colour Pop, and Anastasia Beverly Hills. No matter what type of product you’re about to launch, it should look good and make your customers feel good.
These are just a few things to take into consideration before you launch your beauty products. Even though you may be anxious to get your brand out there, it’s important to make sure you’re really ready. Making sure your products are fail-proof can help your beauty line see long-term success.